27 Mar Jessica Alba

Jessica Alba may be a Golden Globe–nominated actress who has appeared in films like Little Fockers and TV shows like Dark Angel, but her favorite role is mom. “It’s the most profound experience I’ve ever had,” says the mother of two young daughters, Honor and Haven.

Having become utterly frustrated in her search for the perfect products for her babies and home, Alba launched a brand that offers some of the most thoughtfully designed, innovative, and safe products available. The result is The Honest Co., an online service that delivers eco-friendly baby and home care supply bundles directly to your door every month. The company’s diapers are plant based, ultra-absorbent, and even chic, featuring designs—from ice cream cones to whimsical skull and crossbones—that will bring a sparkle to every kid’s ­(and parent’s) eye. The company’s bath, skin, and household cleaning products are all nontoxic.

“I created The Honest Company to help moms and to give all children a better, safer start,” says the socially conscious star. “Our goal is to relieve you of a few tasks by delivering the best family essentials to your doorstep––to simplify your life and bring more delight to every day.”

Alba’s company prides itself on creating a culture of honesty, supreme customer service, and sustainability. “We believe if you can make an amazing product without harming people or the planet, you should,” says Alba. The Honest Co. works with nonprofits like Baby2Baby—which supplies Los Angeles families in need with essential baby gear—works with advocates to promote policy changes to protect children and the planet, and gives its employees time off for community service. “As parents, we teach our kids to be kind and respectful citizens,” she says. “And as a company, we feel it’s just as important.”