Reena Vokoun

Founder and CEO, Passion Fit

Reena Vokoun, Founder and CEO of Passion Fit, is a writer, TEDx speaker, media spokesperson and certified health and wellness expert. She graduated with a BBA in Marketing and Management from the University of Wisconsin-Madison and an MS in Advertising and Communications from Boston University. She spent years in marketing, sales and business development for Google, Yahoo, Reebok, CNET, GE and Grokker. Today, Reena serves companies, nonprofits, universities, schools and the media through Passion Fit products, services and content on fitness, nutrition, mindfulness and work-life balance. The mission of her company is to empower women to flourish both personally and professionally through wellness. She’s featured regularly as a TV health contributor on Fox KTVU news and NBC California Live, speaks to companies such as Microsoft, Google and Amazon, is a newspaper health columnist and writes for Thrive Global, Shape, Working Mother and her own blog She’s also writing and publishing her first non-fiction book, which will be coming out in 2021. In addition, Reena is on the Entrepreneurship Advisory Alumni Board for the University of Wisconsin-Madison and is a Women in Management Facilitator for Stanford University.

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