SVP, Head of Media Relations & Influencer Strategy | Wells Fargo
Having worked for some of the nation’s most prominent politicians esteemed media outlets, international brands, Grammy Award-winning artists and NBA legends, Nicole Dye-Anderson’s public relations experience is truly extensive.
Specifically, she has orchestrated national media tours, coordinated red carpet events, created strategic integrated marketing plans, and produced prominent media and influencer press events. For over 20 years she has built strong working relationships with top national media leveraging those connections to generate positive press for her company, clients, and community.
Known for her high energy and staunch work ethic, Nicole joined Wells Fargo in September 2021 as Head of Media Relations and Influencer Strategy credit cards for Cards and Merchant Services. In her role Nicole manages a group of communication experts seated across the US. As an executive communicator, Nicole plays a pivotal role in shaping the public perception of the cards business, managing its reputation, and ensuring that its messaging aligns with the firm’s goals and values. Additionally, she is responsible for the creation and execution of media and influencer strategies. This includes, but is not limited to, developing key relationships with media and influencers, overseeing product launches, media fam trips to developing award winning consumer facing activations.
In addition to leading PR, Nicole oversees sponsorships, conferences and events for the credit card business.
Prior to joining Wells Fargo, Nicole served as VP, Head of Media Relations for Barclays where she led media relations for some of the country’s most successful travel, entertainment and retail institutions including Uber, American Airlines, JetBlue, the National Football League, Wyndham, Upromise, Emirates, and Priceline to name a few.
Beyond her role in media relations, Nicole is passionate about diversity, equity and inclusion and is a local, a global champion in the fight to end racism and increase opportunities for underrepresented communities. For nearly a decade, she led the U.S. charge on DE&I for Barclays as a founding member of the Black Professionals Forum (BPF) employee network. She also served as Communications chair for Barclays’ Global Race at Work Taskforce. Under her leadership, Nicole created, defined and executed internal and external campaigns, while driving leadership participation in key events that advanced the agenda on DE&I and positioned Barclays as an industry leader.
Nicole is a proud HBCU graduate. She attended Delaware State University (DSU), where she earned her B.A. in Public Relations. When not speaking at industry events, Nicole serves on several boards including: Vice Chair of the DSU Foundation, Ragan Communication’s Editorial Board and Public Allies Delaware Board of Directors.
Nicole is a proud Delawarean currently living in Wilmington, Delaware with her husband and two children.