EVP, Head of Consumer Credit Cards and Marketing | Wells Fargo
Krista Phillips is an EVP, Head of Consumer Credit Cards and Marketing at Wells Fargo, where she manages a multi-billion-dollar P&L and team of 400+ employees. Krista has led the reinvention of the entire consumer credit card portfolio at Wells Fargo, which includes launching three industry-leading credit cards in under a year.
In her role, Krista oversees product development, management and capabilities, loyalty solutions, the marketing center of excellence and digital strategies. Her greatest strengths are her creativity, drive and leadership, and she thrives on challenges, particularly those focused on expanding an organization’s reach.
Krista is also passionate about diversity, equity and inclusion and sits on the Google Marketing Advisory Board for Finance and Women in Payments USA Advisory Board. She is a sought-after and frequent speaker on the topics of credit cards and financial health and is a member of the private women’s membership group CHIEF.
Prior to joining Wells Fargo, Krista worked in product management and marketing at several companies, including 10 years at Citi, where she served as Managing Director of Global Consumer Brand Strategy and Advertising. While at Citi, she helped form lasting connections with customers, prospects and employees through a disciplined rebranding approach for the global consumer bank. She also helped institute gender equality measures into Citi’s marketing, including launching #SeeHerHearHer, in partnership with The Female Quotient and the Association of National Advertisers.
Earlier in her career, Krista worked at JPMorgan Chase for 11 years in a variety of product, communications and marketing leadership roles. She was also responsible for the rebranding of Chase from Bank One.
Krista holds a bachelor’s degree from Loyola College and a graduate degree from LaSalle University. She is a Long Island native and currently lives in Landenberg, Pennsylvania, with her husband and three teenage children.