Chief Diversity & Inclusion Officer, SVP Human Resources, Target
Throughout my career, Fernandez has been an agent for change and a fierce advocate for diversity, equity, and inclusion. She owes that to the influence her family, particularly her parents and grandparents, had on her as a child. They instilled the importance of education, hard work, perseverance, service to others, and most importantly fairness. It is that dedication to fairness that has led Fernandez to become a data-driven educator and practitioner in HR and a champion for diversity, equity, and inclusion. It drives her to act, lead, and serve her community, all communities.
She currently serves as Target’s Senior Vice President of Human Resources and Chief Diversity and Inclusion Officer, where she and her team are responsible for leading and advancing those strategies. She’s a founding member of Target’s Racial Equity Action and Change (REACH) committee, which is tasked with urgently advancing Target’s diversity, equity, and inclusion work for Black team members, guests and communities. Fernandez started as an Executive Team Leader at Target, where she learned about the business, how to provide a great shopping experience and how to lead people. Since then and throughout her 20-year tenure at Target, she’s had the opportunity to tackle many leadership roles across the business, including merchandising, operations, process and project management, and HR.
Target has had a diversity, equity and inclusion strategy for more than 15 years – it’s part of it’s core values, shapes our culture and drives our business. Fernandez’s goal at Target is to instill an ecosystem approach to DE&I, one where its entire workforce – from team members to board members – understand the role they play in driving a diverse and inclusive workplace, cultivating a diverse work environment, creating an inclusive guest experience and having an impact on the communities where it does business.
Fernandez lives in Target’s hometown of Minneapolis with her husband and four beautiful children. In her spare time, you can find her practicing and teaching yoga.