Carmen Cruz Montes
Founder and ICO | Lead By Passion
Carmen Cruz Montes is the Founder & ICO of Lead By Passion, a holistic executive coaching and hospitality advisory firm integrating business excellence with human well-being and evolution. Carmen is a certified HeartMath® Stress & Wellbeing assessment provider helping individuals and companies better understand, manage and minimize stress in the workplace and daily lives. She is also a certified HeartMath® Building Personal Resilience Mentor helping others find and express their True Authentic Self, unfold their highest potential and improve and sustain their overall well-being as they learn how to increase their inner resilience and restore their mental, emotional and physical balance.
Carmen’s Passion and Purpose is to bring forward a Holistic, Human based approach to leadership, business and organizational development in order to bridge the gap between creating exponential & sustained business growth and the need for authentic human connection and ultimate personal fulfillment to provide and sustain human Happiness and well-being. Helping companies create that frame of work provides an authentic culture that engages the evolution of our current and future generations, fosters innovation, creativity, diversity, inclusivity, equality and provides ultimate performance.
Carmen is a successful and established international business leader with over 25 years of experience in the hospitality industry where she has held multiple sr. executive positions. She is known for her distinctive creativity, innovation and passionate approach to leadership, business excellence, human potential and evolution. Recognized as a top performer in the industry, she has worked for Fortune 500 companies and consistently achieved new records on financial performance, operational and product innovation, customer service, employee satisfaction, diversity and inclusion, and career development. She has led teams of over 500 people and pioneered the introduction of sleep fitness through smart beds and intentional AI wellness technology into the industry.
A native of Barcelona, Spain, Carmen holds a bachelor’s degree in Hotel Management from UB Barcelona and furthered her business and revenue management studies at UC Berkeley and Cornell University. She has also devoted the past 20 years to holistic studies in wellbeing, human evolution and human potential: from neuroscience and quantum physics to behavioral and Soul psychology, consciousness and Spirituality. She is an active member of The HeartMath® Institute and The Institute of Noetic Sciences where she keeps exploring the latest scientific discoveries on human potential, heart’s intelligence and conscious empowerment. She is also part of the Global Coherence TM Initiative, to help bring forward compassionate care, cooperation and increase global peace. Carmen is currently working on her first book where she explores the future of leadership as she brings forward the alchemy of a new leadership paradigm and the rise of a new Universal leader.
Coaching Specialties: Holistic, Purposeful Leadership, Inner-leadership skills, resilience, emotional intelligence, self-awareness, conscious self-empowerment, Transformational culture, change management, Introducing Wellness and Wellbeing at work, Effective Energy management to reduce stress and increase well-being.
Assessments: HeartMath® Stress & Wellbeing
