Carmen Cruz Montes

Founder and ICO | Lead By Passion
(Virtual Coach)

A native of Barcelona, Spain, Carmen is the Founder & ICO of Lead By Passion, a holistic hospitality advisory and executive leadership firm integrating business excellence with human well-being and evolution.

A successful international business leader with over 25 years of experience leading diversity and transforming teams into high performing ones, Carmen is known for her distinctive creativity, innovation and passionate approach to human potential and evolutionary leadership.

Carmen holds a Bachelor’s degree in Hotel Management and furthered her business studies at UC Berkeley and Cornell University. She also devoted the last 25 years to studies on human evolution and human potential: from neuroscience and quantum physics to behavioral and Soul psychology, consciousness, and Spirituality.

As part of her passion for bringing forward a new paradigm in leadership while furthering its stage for women, she is currently working on her for first book: “ICO, the future CEO”. To connect with her, visit:  

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