Shelley Willingham

CEO & Chief Business Strategist, Douglas Alexandra

Shelley is a serial entrepreneur and business strategist with more than 20 years of corporate and small business experience. In 2003, Shelley founded the National Organization for Diversity in Sales and Marketing (NODSM), a company focused on helping corporate America recognize the increasing purchasing power of diverse segments and helping them market to these groups without using stereotypes or being offensive.

In 2006 she partnered with FORTUNE magazine on a special diversity section highlighting her work in this space. She founded Vision and Passion International, LLC (VPI) in 2017 to focus on projects that simply set her soul on fire. Within the VPI portfolio are Douglas Alexandra, a digital marketing and brand activation firm and Pretty & Powerful, a movement for women set to launch January 2021.

She recently joined The Diversity Movementâ„¢ as Vice President of Business Strategy as a way to help move the needle on the diversity, equity and inclusion conversations in corporate America. Shelley speaks at various business events and conferences, coaches and consults aspiring entrepreneurs and business owners, and is a frequent on-air contributor to CNBC.