Catherine McMaster Pietrow

Founder, Advantage Family Business and Executive Coach


Catherine McMaster Pietrow is an Executive Coach and Advisor to family businesses. Founder of Advantage Family Business, Catherine is a multi-skilled coach and consultant with extensive experience consulting to and working in family business, including a Fortune 500 family firm. Internationally known for her expertise as a thinking partner to entrepreneurs, CEOs, emerging leaders and successors, Catherine specializes in family business systems, strategic planning, communication and succession planning. She has spoken widely on the topics of leadership, strategic planning, organization and communication.


Catherine is a member of the Family Firm Institute, the most influential global network of thought-leaders in the field of family enterprise. She is a Professional Certified Coach with the International Coaching Federation and a Certified Executive Coach with the Center for Executive Coaching. Catherine is the Chair of the Women’s Leadership Alliance, an affiliate organization of the Dutchess County Regional Chamber of Commerce. She holds a B.S. in business with a concentration in marketing, psychology and economics.