02 Jan Better Shop Around
If you’re like most working women, you don’t have a lot of time to spend shopping for clothes—a fact that’s spurred hundreds of entrepreneurs to develop online shopping sites, some based on business models that create an entirely new shopping experience. Here’s a sampling.
Shop it to me • Shopittome.com
Love a bargain? This company sends you email alerts when items from dozens of major brands—including Tory Burch, Kate Spade, and Rag & Bone—go on sale. You tell the service what you want; it includes men’s and kids’ clothes, too.
Betabrand • Betabrand.com
For yoga-comfy pants that look dressy, or bike-to-work clothes you can wear in the office, this is the place. Don’t find anything you like? Submit a design and see if other users will vote to crowdfund it into existence: the company’s tagline is “a fan-built fashion machine.”
Rent the runway • Renttherunway.com
When you need a high-end outfit, this company lets you rent one for a fraction of the purchase price. Along with fancy dresses (some in plus sizes), you can rent jewelry, purses, and coats for either four or eight days. When you’re done, just send the items back in the envelope provided.
Everlane • Everlane.com
The hook here is luxury essentials at no-middleman prices. The company offers beautifully crafted stylish basics—mostly separates for casual office or weekend wear, as well as shoes and bags—for both men and women. It contracts directly with factories that create products for high-end brands.
Modcloth • Modcloth.com
Here you’ll find vintage and retro-inspired clothing from more than 700 independent designers. New items—including shoes, purses, and jewelry— arrive twice a day.