Anatomy of … a Twitter Account: Tweet to the Top

These days, it’s not enough to have a company website and Facebook page. To engage with customers quickly and directly, stay abreast of industry developments, and keep an eye on the competition, you need to be active on Twitter, too.

Deciding what to say and how to say it may seem daunting at first, but if you follow the guidelines below, it’s easy to get the hang of it.

1. Know the basics
Having a Twitter feed means that you send short updates (“tweets”) of 140 characters or less to your followers—people who have chosen to receive those updates. You also “follow” (receive tweets from) people or companies of your choice. You can follow people who don’t follow you, and vice versa. Tweets show up in Google searches, so they can boost your visibility online.

2. Be strategic about whom you follow
People who follow you can see the people you are following—and you want to be associated with useful content. Start by following the experts and colleagues you admire.

3.Mix it up
Send different types of tweets: ask followers what they think about a hot topic, offer a Twitter-only deal, or post a video that gives a glimpse behind the scenes at your company.

4. Choose the right keywords
When you set up your account, you’ll be asked to write a short bio that users will see when they click on your name. Here and in your tweets, be sure to include common keywords that customers might use to look for you.

5. Add value
Tweets that include links, photos, or video are most likely to be shared. If you consistently post updates that others find useful, they are more likely to share (“retweet”) the updates, raising the credibility of your brand.

You’ll find more tips in this getting-started guide from Twitter:

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