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People Power

People en Español publisher

Jackie Hernández sets the pace for the powerful Latino media market

by Marguerite Rigoglioso

Jacqueline Hernández, the publisher and business brains behind People en Español, is also the epitome of the American dream. In 1937, her mother’s family was nearly decimated in one of the more heinous acts of the 20th century: Nazi Germany’s bombing of the town of Guerníca, Spain, during the Spanish Civil War. This episode was immortalized by Pablo Picasso in his chilling painting, Guerníca, which now hangs in Madrid. “My aunt, who’s 90, remembers that horrific event, with people––and even cows—screaming everywhere,” says Hernández. “It devastated the town. People woke up and they didn’t have homes. The whole area was gutted. To this day, the arbol de Guerníca––the tree of Guerníca––is the only thing left standing from the old town.”

Photography by Fábio Câmara

Many readers of People en Español can relate to the basic elements of her family’s harrowing and dramatic story—fleeing oppression in another country and rebuilding their lives in the United States. Like many Latino immigrant families, Hernández’s had to learn the language, the culture, and the ropes.

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