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People Power
Jackie Hernández sets the pace for the powerful Latino media market
by Marguerite Rigoglioso
Jacqueline Hernández, the
publisher and business brains behind People en Español,
is also the epitome of the American dream.
In 1937, her mother’s family was nearly decimated in one
of the more heinous acts of the 20th century: Nazi Germany’s
bombing of the town of Guerníca, Spain, during the Spanish
Civil War. This episode was immortalized by Pablo Picasso in
his chilling painting, Guerníca, which now hangs in Madrid.
“My aunt, who’s 90, remembers that horrific event,
with people––and even cows—screaming everywhere,”
says Hernández. “It devastated the town. People
woke up and they didn’t have homes. The whole area was
gutted. To this day, the arbol de Guerníca––the
tree of Guerníca––is the only thing left
standing from the old town.” |
Photography by Fábio Câmara |
Many readers of People en Español can relate to the basic elements
of her family’s harrowing and dramatic story—fleeing oppression
in another country and rebuilding their lives in the United States.
Like many Latino immigrant families, Hernández’s had
to learn the language, the culture, and the ropes.
Read
Complete Article
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